On June 2, The Milwaukee County Zoological Department (Zoo) presented its 2013 performance measures to the County Executive’s Cabinet. Detailed information can be found on the Power Point presentation linked below. Highlights of the report include:
- Based on a 2006 Economic Study, the total direct and indirect economic impact of the Zoo on the region is $112 million. This is about 20 times the annual tax levy support.
- The Zoo is accredited by the Association of Zoos and Aquariums – fewer than 10% of licensed animal exhibitors earn this accreditation.
- 83.3% of visitors were accompanied by at least one child 12 and under.
- The Zoo’s YouTube channel and online webcams had over 1,000,000 hits in 2013.
- Visitors spent an average of $14.29 each (including admission, concessions, and souvenirs) in 2013.
- Operating revenues covered 74% of operating expenditures in 2013. The remaining 26% of expenditures were funded with tax levy.
- According to guest surveys, visitors reporting “Excellent” or “Very Good” service 88% of the time.
- 98% of visitors reported being “Extremely Satisfied” or “Very Satisfied” with their overall experience.
- Started the Emerald Ash Borer Treatment Program. 150 trees were treated and another 150 were removed.
- Animal births in 2013 include a tree kangaroo, four bonobos, and two jaguar cubs.
- The Zoo entered into a new Memorandum of Understanding with the Zoological Society of Milwaukee for fundraising, education, membership and conservation support.
To view the Zoo’s presentation, click here.